Blue Apron Vs. Freshly

Meal Kit Comparison 

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Updated: August 2021
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Our Pick


$9.99 per serving for signature

weight watchers, and vegetarian menu

$7.49-$8.99 per serving for family menu

$8.99 - $12.50 per serving


$5.99 for orders less than $50


Minimum Order:

2 people, 2 recipes per week (4 meals)

4 Meals

Recipes Per Week:

26 choices

30 recipes per week

Menu Choices:

Adds Ons:

4 menu, Signature, Weight Watcher

Vegetarian, Signature for 4

Wine, Cheese, Spices

1 menu


Diets Choices:

Quality of Ingredients:

Vegetarian, omnivore, seafood

Some ingredients are "USDA Organic certified."

Flexible Plans:




Ketogenic, paleo, dairy free, low carb

"Every meal is free of gluten, soy, hormones, antibiotics, and preservatives. All meats are pasture-raised and grass fed and our produce is organic"



Cook Time:

20-30 minutes

3-5 Minutes to reheat

Cooking Difficulty:


Not Required

Blue Apron vs. Freshly: What Both Have To Offer In Terms of Convenience, Choices and More


 If you’re tired of having the same old meals every week and have wanted to spice up your dining experience, it may be time to invest in a meal kit delivery service. This kind of service will allow you to try an array of culinary styles with cuisines from all across the world that are sure to expand your mind and have you trying foods you have never considered before. 


These services are often used to help those-on-the-go types and people who just don’t like to cook to have a healthy meal at home rather than eating out every single day. They are often reasonably priced, and best of all, they do the hard part for you – meal planning, shopping and prepping. You just have to cook it!


No doubt, you save time and money going this route. 


Now that you understand what meal kit delivery services can do for you, it’s time to find the service that’s best for your house. And that is the tricky part! There are many of them out there from Dinnerly to Hello Fresh to Gobble to EveryPlate and more. Two popular services where you can get your exquisite dinner needs met include Home Chef and Freshly.


 How good are these services? Is one of them better than the other? Both of these services offer a lot to customers but in their own way. What should you know about them?


What Does Blue Apron Have To Offer To The Meal Kit Delivery Industry

There are two plans to choose from with Blue Apron with a plan for two people and one for four. In the two people plan, you can choose three meals a week while the family plan (four-people plan) lets you choose four meals a week. 


Blue Apron gives the two-people plan eight meals to choose from every week; the family plan has six meals it can choose from (however, some meals may show up on both menus). Some meals have been tailored to fit into the vegetarian lifestyle and Weight Watchers lifestyle. 


Its cuisine choices are similar to Home Chef – American, Italian, Mexican, etc. Their meal options are a bit more sophisticated, but with easy-to-follow directions, you can quickly make the dishes. Blue Apron promises to use meats with no hormones added, farm-fresh vegetables (if possible, organic) and sustainably-sourced seafood.   


Blue Apron does give you some add-on options, including wines with its $65.99 a month subscription (six bottles of your choice). They can even recommend what wines to go with the meals you choose. Their retail section offers general kitchen supplies, including cookware. Blue Apron allows way it designs its box and how it ships its proteins – surrounded by ice and on the bottom. However, there are no ingredient labels on packages, and they’re not individually wrapped. Simply put, you’ll need to go through it and sort them out for every meal. 


A Look At Freshly and Its Offerings


Freshly has four plans for customers to choose from that range from four to 12 meals a week, based on the selected plan. You also get a choice of up to 30 meals a week, which includes breakfast and entrée options. 


Since Freshly prides itself on convenience, the meals have already been prepared for you. You only need to heat them up when you’re ready to eat them. The Freshly menu is broad with all kinds of culinary dishes you can try, such as Mexican, American, Asian, Italian, etc. You can go with simple options or something more sophisticated; the choice is yours. 


Freshly is also proud to be a certified gluten-free company, which means none of its ingredients will contain gluten in them. There are no artificial ingredients, refined sugars, preservatives or hydrogenated oils in their menus, which makes them one of the healthier options in the industry. 


What You Can Expect From Both Companies


Whether you order from Blue Apron or Freshly, know that your box will come clearly labeled with proteins packed on the bottom and a sufficient amount of ice surrounding them. This means you won’t have to worry about spoiled food during the shipping process. Plus, if your box has to stay outside for a while before you get home, food will stay cool.


Blue Apron’s ingredients are separated and labeled into individual packages with notations of which meal they go to. You don’t have to deal with any kind of sorting when you order from Home Chef. 


As for Freshly, your meals are already fully cooked with each meal wrapped in a branded sleeve that lets you know what the meal is, how to prepare it and the dish’s nutritional facts. It’s also simple to unpack the Freshly box because they are no ingredients to sort out. 


Freshly is also about saving the environment, which is why they use only completely recyclable containers and boxes. 


The companies have developed user-friendly websites for you to manage your account without any issues. Blue Apron does offer an app if you want to use it. Just go to the website and sign up for an account, choose what dishes appeal to you, look at what future menus have to offer, make a payment for the week you want to order and skip weeks if you need to. After all, both companies are a subscription-based service, so you’re not locked into a contract.


And, if you must, you can also cancel your account really easily. 


What To Keep In Mind


There are so many pros to using a meal kit delivery service, but the choice of which one can be a little daunting with quite a few of them out there. That means doing your research and weighing the pros and cons. 


If you want the convenience - a program that allows you to heat a meal, then Freshly is your go-to option. 


If you want a five-star-like meal from classic dishes, then you certainly want to give Blue Apron a try. With fresh ingredients and a range of amazing flavors, you’re going to be left feeling more than satisfied with your choice. 

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