Hello Fresh Vs. Blue Apron

Meal Kit Comparison 

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Updated: August 2020
Our Pick

$7.49- $9.99 per serving for classic menu​

$7.49- $7.89 per serving for family menu

$6.99-$8.99 per serving for Veggie plan

$9.99 per serving for signature

weight watchers, and vegetarian menu

$7.49-$8.99 per serving for family menu


Minimum Order:

Recipes Per Week:

Menu Choices:


2 people, 2 recipes per week (4 meals)

$5.99 for orders less than $50

2 people, 2 recipes per week (4 meals)

12 for clasic menu, 3 vegetarian, 4 family

3 menu

26 choices

4 menu, Signature, Weight Watcher

Vegetarian, Signature for 4

Adds Ons:

Diets Choices:

Quality of Ingredients:

Flexible Plans:


Cook Time:

Cooking Difficulty:

Breafast, wine subcription

Vegetarian, nut-free, dairy-free

Sourced "with nothing but love"



20-45 minutes

Easy - medium

Wine, Cheese, Spices

Vegetarian, omnivore, seafood

Some ingredients are "USDA certified."



10-30 minutes

Easy - Medium


Hello Fresh and Blue Apron Offers Meals That Will Satisfy Taste Buds


Changes are continually taking place in the meal kit service industry, with more and more companies offering the service. Today, the options that are out there are plenty, and choosing between them can be a daunting task. If this is something you’ve considered spending your money on but don’t know which company to try out, then you need to learn about the different ones to see which company will best meet your household’s needs.


Two very well-established companies in the market are Hello Fresh and Blue Apron. They share some commonalities, but their differences are noteworthy enough that you really need to think about what it is you are looking for from this kind of service.


What Does Hello Fresh Have To Offer Customers?


Hello Fresh has three meal plans to choose from:


  • Classic Plan – For two to four people with up to four meals a week

  • Family Plan – For four people with up to three meals a week

  • Veggie Plan – For up to four people with an option of three meals a week 


There are 17 offered dishes on the menu every week, with a rotating weekly menu. These dishes are also influenced by dietary lifestyles and needs, such as vegetarian, calorie-smart, family-friendly, etc. It even offers two gourmet meals that you can try out. With a flexible menu, you’re not bound to a particular category. 


Since the menu changes every week, you get a plethora of diversity. You also have your choices of Italian, Mexican, American, Asian and other dishes to try out with well-seasoned pork, beef, chicken and seafood. 


Hello Fresh focuses more on offering classic dishes but with a twist on its flavors. The goal is to keep things flavorful but straightforward, which is great for people who are not experts in the kitchen or don’t like to spend a lot of time on elaborate meals. 


The company will use only domestically-sourced meat that is free of both hormones and antibiotics. According to Hello Fresh, its pork is certified as hormone-free with its seafood only coming from sustainably sourced areas. Now, the company won’t always provide organic fruits and vegetables, but they do ensure that their customers get more food from this food in their diet.


There are some extras to consider with Hello Fresh. It offers an array of useful utensils such as knives, cookware, prep tools, etc. A second option, for an $89 monthly cost, is the wine subscription where you can choose from its vast collection of wines. The company will even suggest which wine to get with the meals you have chosen. The subscription includes a maximum of six wines a month. 


What Does Blue Apron Have To Offer Customers?


This company has two plans that you choose from:


·        Classic Plan – Ideal for two people with your choice of three meals a week

·        Family Plan – Ideal for four people with your choice of up to four meals a week


Blue Apron provides eight dishes in its two-person plan with six dishes for the family plan. It’s not uncommon for the same dish to appear on both plan menus. You can also find some Weight Watchers and Vegetarian options on the list as well. 


The company’s rotating menu allows you to try meals of all cuisines such as Mexican, American, Asian, etc. that include all kinds of meat – beef, pork, chicken, seafood, etc. 


Now, Blue Apron’s meals are a bit more complicated, and you’ll need to get involved in the different techniques. This is a wonderful option if you feel confident in your cooking abilities and don’t mind cooking. Blue Apron’s ingredients are sometimes organic, and they use only farm-fresh seasonal products. None of their meats have hormones added to them, and the seafood comes from sustainably sourced locales. 


Blue Apron also has a wine selection that you can choose from to pair with the dish you want for the week. It also offers some retail services, such as various kitchen supplies. 


What You Can Expect From Hello Fresh vs Blue Apron


When your box arrives from either Hello Fresh or Blue Apron, you’ll see that it’s been clearly marked with their company’s name. However, open the boxes, and this is where you see the difference.


Now, Hello Fresh will package its ingredients individually in a clearly labeled bag, and in an organized way. All you need to do is unpack the box and put the meal kit ingredients away until you need to use them. 


Blue Apron, on the other hand, doesn’t label its ingredients and it looks as if the ingredients were just thrown into the box. Smaller ingredients such as spices are the only things packaged individually. Therefore, you’ll need to do some sorting and matching to find the ingredients that go with a meal. This process can be tedious and may be a turn off for some households. While it can take a few minutes, it’s just too much for some people. 


The companies do offer both a website and app that is easy to use and navigate. With them, you can register your account, choose an eating preference, plan, and meals for the week. You can also make changes to your plan along with your payment method. You also have the ability to see previous and future menus that include the recipe itself, ingredient list and nutritional information. 


Since these are subscription-based services, you can elect to skip weeks when you need to. You can also choose which day for your box to be delivered. If you want to cancel your service, just visit the website of Hello Fresh to do so. With Blue Apron, you need to reach out to customer service to cancel the account. 


Which One Is Better Of The Two?


Both Blue Apron and Hello Fresh have some great meals to choose from – meals that are sure to satisfy your palate. They appeal differently to people, and the right one for you is based on what you’re looking for. Hello Fresh has easy-to-prepare classic meals with a twist that still taste great. These meals are designed to be quick and easy. Blue Apron is more for the kitchen cook who enjoys taking on challenges in the kitchen. 

blue apron italian-style chicken Zucchin
blue apron creamy chipotle chicken.jpg
Blue Apron Ingredients.jpg
Blue Apron Box.jpg