Purple Carrot Vs. Green Chef

Meal Kit Comparison 

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Updated: May 2020
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Our Pick


$9.99 - $11.99 per serving for dinner

$8.99 for lunch

$4.49 for breakfast

$11.99 for heart smart, omnivore, vegan, mediterranean

vegetarian, gluten-free, pescatarian menu

$12.99 for keto, paleo, and lean & clean menu



$6.99 - $13.98

Minimum Order:

2 people, 2 recipes per week (4 meals)

2 people, 3 recipes per week (6 meals)

Recipes Per Week:

Menu Choices:

Adds Ons:

8 dinner, 3 lunches, 3 breakfast

1 menu


3-6 choices per diet preference

10 menu


Diets Choices:


Omnivore, vegan, gluten-free, vegerarian, pescatarian, keto, paleo

Quality of Ingredients:

Organic non-GMO

USDA Certified Organic

Flexible Plans:




Cook Time:

20 30 minutes for dinner

5-10 minutes for lunch

Cooking Difficulty:

Easy - medium 



20-35 minutes for dinner

Easy - medium

Newbie Purple Carrot Competes With Established Green Chef For A Piece Of Meal Kit Delivery Services

The meal kit delivery service industry is undoubtedly seeing changes and growth that is making it easier for busy households to get a nutritious meal delivered right to their doors. However, with the growth comes the difficulty of choosing one service over the other. There are a plethora of these meal kits and prepared meal services for people to choose from, with two such companies include Green Chef and Purple Carrot. 


A Closer Look At Green Chef 


Green Chef is one of the first meal kit delivery services in the U.S., and the only one to be approved by the USDA for offering organic ingredients in all its dishes. The organic-certified company provides two plans to pick from:


  • Two-Person Plan – This plan comes with three meals a week for six weekly servings.

  • Four-Person Plan – This plan offers two meals a week for eight weekly servings.


Green Chef’s menu is quite diverse that includes seven weekly menus for an array of dietary requirements, not just vegan. This includes gluten-free, carnivore, omnivore, keto, paleo, etc. When you sign up for the service, you’ll be asked to choose one plan from the menu. Of which, Green Chef will offer you three delicious dishes to try.


Green Chef is all about offering healthy, organic meals you can easily prepare in your kitchen. They believe healthy foods should be easy to make and convenient. All their meals can be easily made using high-quality organic ingredients in 30 minutes or less. 


Green Chef is a USDA certified organic company. This means they use only high-quality ingredients that are both organic and sustainably-sourced from a long line of reputable artisans, farmers, fishers and ranchers. 


A Closer Look At Purple Carrot


Purple Carrot is one of the new meal kit and prepared meal delivery services on the market. It offers a 100 percent plant-based options for both vegans and non-vegans. There are four plans to choose from that provide three meals a week for six weekly servings:


  • Chef’s Choice Plan – Customers have the option to partake in gourmet, sophisticated dishes created by the company’s chefs.

  • High Protein Plan – Customers will be provided with protein-laden meals. 

  • Quick & Easy Plan – Customers can enjoy 30 minute or less prepared dishes.

  • TB12 Performance Plan – Customers with active lifestyles with higher metabolic needs can enjoy the meals created to meet the uniqueness. 


Purple Carrot is entirely plant-based but is offered not just to vegans but non-vegans who want to consume more vegetables and fruit in their diet. In Purple Carrot’s TB12 Performance Plan, customers get three weekly dishes that focus on their higher metabolic needs due to their active lifestyles. 


As for ingredient quality, Purple Carrot doesn’t offer any indication as to where it sources its ingredients. On top of that, some people have had to replace ingredients sent because it didn’t hold up in shipment. The company could make some serious improvements here and source better ingredients.


(If ingredient quality is a concern, then stick with Green Chef.)


What To Expect From Both Companies


Both companies use specifically-created boxes to deliver their ingredients and food. Green Chef makes sure to labels its ingredients for every meal kit. However, it does not sort the ingredients for you. When you unpack your box, you’ll need to take some time to sort the ingredients to the dishes out. 


Purple Carrot takes time to organize its ingredients in every meal kit, which means you don’t have to do any sorting when you unpack the box. 


Both Green Chef and Purple Carrot use a gel pack or ice for foods that need to stay cold during shipment (protein) and after delivery for several hours. 


Both companies have a user-friendly website that allows you to manage your account quickly and effortlessly. You can sign up, choose your plan and meals, update payment methods and add personal information. Though both are easy to use, Green Chef’s site appears more user-friendly than Purple Carrot.


These companies are subscription-based services, which means they are flexible in how you use them. Need to skip weeks? Both will allow you to do so. If you need to cancel the account, you can easily do so through your online profile.


What To Keep In Mind


Between the two, Green Chef wins hands down. After all, it’s a USDA-approved company that offers gluten-free food and uses only organic ingredients. The meals you get will be even better than what you’d see from Purple Carrot, with various menu offers from gluten-free, vegetarian, Paleo, etc. Plus, it’s easy to order thanks to their user-friendly website. 

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